Fourth, the mode of operation:
Specific operations include the following four aspects of administration, sales management, product innovation, capital management.
1, administrative management: including Cartier love bracelet replica supply procurement, after-sales service, staff performance and so on.
Sourcing: (1) wholesale site purchasing; (2) factory customization;
After-sales service: (1) the establishment of customer information files, regular return visit; (2) the establishment of customer WeChat friends circle, QQ group and other social networking, and maintain good communication with customers.
2, sales management: including network sales management, store sales services, sales planning and planning work.
3, product innovation: in principle, all involved in a free environment, from life found a good idea.
4, capital management: cost statistics, sales summary, profit calculation, wages and other work.
1, manager: 1
A system of perfect flower shop, social relations can not be less, the manager should cooperate with other relevant departments for external relations maintenance and development. Including flower shop development planning, employee performance, product innovation, customer management, marketing planning.
2, the financial staff: 1
Responsible for cost statistics, sales summary, profit calculation, payroll and so on.
3, the clerk: 4
One is mainly responsible for the procurement work, travel more, responsible for production and production plant communication matters; one is mainly responsible for network sales, responsible for online shop, WeChat and other channels of sales;
One is mainly responsible for after-sales service, responsible for regular visits to customers and customer interaction arrangements;
One is mainly responsible for product innovation, this clerk needs a professional design and flower-related knowledge, is the main product development.
4 staff in the resident shop is two, and the manager, the financial staff are responsible for the daily store sales service and work maintenance. In addition product creativity, product development to full participation.
Six, interest and benefit analysis
1, operating cost budget
Put every penny on the blade, give full play to the value of every penny
(1) rented facade rent (usually annual rent): 50,000 yuan.
(2) shop renovation costs (including signs, facade, light, wall, ground) “: 30,000 yuan
(3) flower shop registration fee: 20,000 yuan
(4) flower shop first distribution fee: small pieces of Cartier love ring replica cost and in the flower shop before the sale of maintenance costs (labor costs, timber loss, etc.) 40,000 yuan
(5) window design and decoration of the decorative items: 20,000 yuan
(6) Other miscellaneous expenses: personnel training fees, for the regular purchase of raw materials, liquidity of about 10,000 yuan
2, benefit analysis
(1) single product profit
Product cost is low, high profits, single product profits in 100% -300% or so. For example, small multi-pulp multi-pulp color planted ceramic pottery, modeling lovely novel, the cost of the wholesale price of 1-3 yuan range, but the market price is 8-20 yuan.
(2) product pricing level
50% of the product price control within 50 yuan, 80% of the product price below 60 yuan, the low price of jewelry when the price.
(3) customer characteristics
High quality, high credibility, no bad debts.
(4) turnover income
According to the survey, we can predict the main holiday, the daily sales of more than 1,000 yuan.
Seven, the potential risk
1, to prevent product replication
The unavoidable risk of operating a service product is service, product reproduction. Creative products do not require too high technical content, replication is not difficult, so to do their own brand and related intellectual property protection.
2, cost control risk
The face of the wholesale market variety of flowers, flowers and other price changes, resulting in the monthly cost of unequal phenomenon, can not clearly control, resulting in financial budget barriers, the project profitability can not be accurately estimated.
3, rental risk
Storefront geographical superiority, has become the ideal store in the eyes of most businesses, once submitted, there are many stores will be immediately rented, then once the rental shop, there is no good geographical advantage, or even can not rent the Cartier nail bracelet replica store.
4, other risks
Operating flower shop to grasp the business opportunities, do more regular customers. To do this, credibility is the key. In addition, the florist can contact some units, the company bigger single business, to avoid dead hold retail, sit back and wait, sit still.